Margaret the Inescapable

I just cannot escape from the Margaret manga magazine family for the life of me. While Hana to Yume and Shojo Comic currently are doing well circulation wise Margaret magazine has peculiarly shrank even compared to housewife manga magazines. There seems to be a huge shift in narratives and reader interests. Weekly Shonen Jump has a much larger shojo readership arguably one of the largest in Japan. Margaret is built on cute, extremely fluffy romance narratives which in recent years have found more of a home on the bishojo manga magazine market.